“The mediocre teacher tells.
The good teacher explains.
The superior teacher demonstrates.
The great teacher inspires” – William Arthur Ward
Far from over!
Especially after a tumultuous year of 2020 old tools find new life.
Webinars have become a very important part of a functioning business over the last year.
According to smartinsights.com the average person in 2021 spends 19% more time watching videos than in 2019. Videos grab people’s attention and keep them engaged. Seems like we should put this in a Video instead…
How can I use a Webinar for my cause?
Regardless of whether you want to:
> keep in touch with your employees,
> reach out to students,
> inform potential customers about a new product or
> run an online exhibition.
Webinars open up great possibilities for you to keep your relevancy high. All you need to know is the message you want to bring across and everything else will start to fall in place.
How to start up a successful Webinar?
First of all, determine what you would like to talk about. This already gives you an idea of how many people you will host in your webinar.
The number of people you would like to host is the next parameter you will have to find out. Depending on the size of your audience you can choose of various different Webinar services. Of course there are also free options, such as YouTube Live where it doesn’t really matter how many participants you have (up to a few thousands), but be prepared to compromise the quality of your presentation and limited technical possibilities. Webinar services do ask for a minimal fee, but offer lots of tools to make the webinar engaging and interesting, as well as that they are not interrupting the presentations with annoying ads. Webinar services can be rented for a day or monthly.
As a next step, you have to think about the presentations you would like to feature in your Webinar. Would you like to keep it speaker-oriented or include slideshows?
Producing your content can be tricky, but luckily there are service agencies out there, which can help you set up interesting presentation videos. Create engaging landing pages and informative promotions to help you get the attention you deserve.
You know the dates you’ll be streaming the webinar? Good!
Take about 1 to 2 weeks to notify all potential attendees and send them a link to sign up on a, for the Webinar created, landing page. Don’t forget to remind your attendees a day before, as well as on the day of the Webinar for the highest possible participation.
Finally, after the Webinar be sure to follow up, via E-Mail for example, to acknowledge all the attendees and spread information as to where one can re-watch the presentation, if missed.
Things to keep in mind!
Digitalization has it’s perks, but is also responsible for shrinking the attention-span of your audience. Try to get your information across as briefly, but engaging as possible and allocate more time to answering the audience’s questions.
It’s super important to understand that it is less about the information you are trying to spread, but more about the likeability of your speaker! In an article of 2019 on MyOwnConference.com it’s said that 32% of the attendees are most engaged by an interesting personality, with only 15% actually caring about the slide show.