It sounds like a dream to some and like absolute horror to others - the creative media industry. While I am biased and would say it’s the best job in the world, there are surely things one doesn’t think about before diving into the job.
What moves the people around you? What’s going on in the world and how can you positively contribute? Having an answer to these questions, will easily boost your campaign forward like a five-year-old on a sugar-high.
Marketing is often considered as a technique that is "not needed when the product is good". But to be honest, especially if you are a small company - how should the "big ones" even KNOW how good your product is?
The customer is the hero of their story. It’s essential to understand that it’s not yourself, who is in the spotlight, it is the people you are offering your services to - as a knowledgeable and helpful guide to make them better.